Vacancy: Social Media Officer

 

 

 

 

Main Duties and Responsibilities:

 

  • Create and post engaging and innovative content across all of the Foundation social media channels, including Facebook, Instagram, and Twitter.
  • Produce visually appealing and innovative, creative and engaging videos, photography and infographics, and write posts that will speak to our target audiences.
  • Be responsible for working and developing the digital hubs across our locations to ensure our channels are posting the correct centrally created content.
  • Responsible for conducting the conversation with our followers, replying to messages and reaching out to people we want to speak to. Look for innovative ways to interact with audiences, including arranging live and interactive discussions.
  • Follow and keep up to date with social media and digital trends. Closely monitor our audience profile. Work with the Head of Business Development & Communications to develop a strategy that ensures we are delivering the right messages, through the right channels, to the right people, and look to grow our audiences to deliver maximum communications impact.
  • Produce periodic reports on the performance of social media channels and make recommendations for improvement.
  • Contribute to the successful delivery of Foundation’s projects, develop and support the delivery of innovative social media campaigns to achieve the Foundation’s objectives and advise colleagues on the best use of online communications of policy projects.

 

 

 

Essential qualifications, skills and experience  

 

  • A university degree or equivalent.
  • Minimum 2 years of relevant experience in digital media and communications;
  • Fluent English - Spoken and Written;
  • Experience of working on or delivering digital marketing/communications campaigns;
  • Strong experience of building and engaging online audiences through social media and writing for the web;
  • Excellent knowledge of social media platforms, aware of the latest digital trends and strong practical knowledge of using digital tools (social media, blogs) for productivity, collaboration and engagement;
  • Excellent editorial skills, the ability to write and edit engagingly in English using the appropriate tone of voice aimed at a variety of audiences;
  • Video production, graphic design;
  • A ‘people person’ and effective communicator with a strong customer focus;
  • Ability to work independently and as part of a team, respond flexibly to changing priorities;
  • Proven experience in managing and delivering a demanding workload;
  • Experience of managing social media platforms, including developing channel strategies, audience profiling and community building;
  • Experience developing and delivering strategic campaigns to advance policy or other formal objectives;
  • Experience of using data analytics to evaluate the performance of social media channels and campaigns;
  • Ability to work with external partners and manage suppliers and contractors;
  • Direct experience of producing and editing photography and visual media for social media;
  • Experience working within a large organisation’s brand guidelines and codes of conduct.

 

 

 

 

 

 

 

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